Cleanfuel recently inked a partnership with social media app Lyka that will enable the digital platform’s users to pay for Cleanfuel products and services via cashless transaction.
Motorists with a Lyka account may soon use their GEMs (Gift card in Electronic Mode) to pay at select Cleanfuel stations. This offer will be first rolled out in Metro Manila by the end of February.
Cleanfuel President Atty. Bong Suntay expressed his optimism over the newly forged partnership with the digital platform app, saying that this is also a good opportunity to extend the fuel company’s reach to young, tech-savvy and socially interactive audience.
Lyka is a social media platform that allows users to connect and share their interests with other users. It also allows people to receive different types of rewards—such as Lyka GEMs—when they interact by giving out ratings or being rated by others, sharing content, gaining a following, and spending time on the app. These GEMs can be shared among friends, used in exchange for goods with other partner merchants, or collected to redeem gifts at the Lyka Shop.