XTREME Appliances aims to be in every Filipino home


Sun Group of Companies (SGC), owned by Richard Lim, thrives in various industries like real estate, buy-and-sell of properties, consumer electronic goods, construction supplies, hotels, and malls.

One of the brands under SGC is XTREME. From selling audio and video devices, XTREME Appliances has grown into one of the country’s leading brands and continuously strives to provide affordable yet quality home and commercial appliances.

“Among all other brands, XTREME Appliances’ biggest strength is its quality at an affordable price. Our brand always makes sure that the quality of our products will never compromise while giving every Filipino budget-friendly price,” says Lim.

Richard Lim, SGC President and CEO

Positioned to be every Filipino’s local one-stop shop appliance brand, XTREME Appliances offers a wide range of home and commercial appliances under its categories: XTREME for audio and video products; XTREME Cool for air conditioners, refrigerators, freezers, washers, and dryers; XTREME Home for kitchen and home essentials like gas ranges, water dispensers, microwave ovens, induction cookers, multicookers, electric kettles, blenders, and electric fans; and lastly, the online exclusive X-Series.

“The goal of our brand is [that] every household should have XTREME Appliances at home. I want [XTREME Appliances] to be the number 1 local home appliance brand in the next five years,” Lim adds.

As of May 2021, a total of 32 concept stores have been launched across the country, and the brand aims to have a total of 100 concept stores by the end of the year.

Stephen Cheng, Vice President – Marketing

“XTREME Appliances really works hard to provide innovative, world-class, affordable products to all Filipinos. We want to be the brand who understands the needs, wants, and the ever-changing demands of the market,” says Stephen Cheng, Vice President – Marketing.

In the past year, XTREME Appliances launched products to adapt to the ever-changing demands of the Filipino market. During the global health pandemic, the brand unveiled products like multi-cookers, blenders, induction cookers, dishwashers, air fryer, air cooler, and electric kettles that are designed to assist customers in the new normal.

In the next few years, XTREME Appliances will introduce new products to its growing portfolio, including a food steamer, deep fryer, oven toaster, coffee maker, stand mixer, food processor, griller, food mixer, mosquito killer, electric oven, and portable aircon.


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