In celebration of Swiss Month this August, the Primer Group of Companies, in partnership with Lucerne and Grimalkin, and with the participation of the Embassy of Switzerland, mounted Victorinox Gallery, a showcase of the rich history that chronicles the milestone of the world-renowned Swiss brand. The gallery, which opened last August 24, will run until tomorrow, August 29, at the Atrium of The Podium Mall in Ortigas.
A media event held last August 27 was attended by Victorinox’s Southeast Asian Regional Management Team, along with executives from Primer Group of Companies, Lucerne, and Grimalkin.
Other VIPs in attendance included His Excellency Alain Gaschen, Ambassador Extraordinary and Plenipotentiary of Switzerland, media and press partners, representatives from SM Supermalls, and some of the most influential Filipino-Swiss celebrities: racecar driver Marlon Stockinger, actress Dina Bonnevie, and ice hockey player Steven Füglister.
Aimed at turning the spotlight on Victorinox as a bastion of Swiss innovation, the event featured a select collection of its travel gear, namely the Spectra 2.0 Dual Access Luggage and Lexicon Hardside; the latest collection from the watch division; and the iconic Swiss Army Knives, executed in creative activation setups.