Tokyo Olympics and social media: The numbers

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One of the most talked about topics these past two weeks is the Tokyo 2020 Olympic Games—and athletes have been taking the top spot in competition and on social media.

Take a look at the standings on Facebook and Instagram so far:

Philippines

  • 32% of people talking about the Olympics in the Philippines are between 18-24 years old. This age group is the most involved in the conversation about the Olympics followed closely by the 25 – 34 year old age group.*
  • In the Philippines, women are more involved in the conversation about the Olympics (55% of all people engaging in Olympics-related conversation are women)
  • Skateboarder Margielyn Didal, didn’t win a medal in Tokyo. However, she won the hearts of people around the world on social media. Since the Olympics started, she’s added more than 679,000 Instagram followers (+1,139%), and her competition post on Instagram is the most popular post by a Filipino athlete to date, with over 589,000 interactions. 

*Based on Facebook and Instagram internal data covering the last week as of July 30th 12:00 AM Friday Japan Standard Time | Age of the Facebook users are self-declared. 

**Data from CrowdTangle covering the last week as of August 3rd 11:00 AM Tuesday JST

Global

  • The top three most talked about athletes on Facebook globally are: #1 Simone Biles (US) #2 Hidilyn Diaz (PH) #3 Sunisa Lee (US)
  • The three loudest countries on Facebook are: #1 United States #2 Philippines #3 India
  • The most talked about sports on Facebook are: #1 Gymnastics #2 Rowing #3 Swimming
  • The most used emojis on Facebook are:

#1 ❤️ #2 👏🏼 #3 😂

*All global data based on Facebook and Instagram internal data covering the last week as of July 30th 12:00 AM Friday JST.

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