To further strengthen their “It’s More Fun in the Philippines” campaign, the Department of Tourism has partnered with social media platform TikTok to encourage TikTok users to create short videos promoting the country’s tourist spots.
The partnership serves as the pilot program in the Philippines for #TikTokTravel, a global campaign launched by TikTok across 90 countries worldwide. #TikTokTravel is an initiative that aims to inspire users to creatively capture and share their favorite travel moments.
As part of the partnership, DOT will launch its official account and a hashtag challenge this year. TikTok will support the account verification and boost the official video of the challenge and will be endorsed by its popular creators.
In line with this, TikTok creators were also introduced during the event to advocate local tourism as part of the global campaign #TikTokTravel.
Creators who attended the partnership launch include Mikoy Uy, Sai Datinguinoo, Jiro Morato, Lennie Enverga, Chierald Tan, Simon Javier, Cassie Barrameda, Alyssa Profeta, Shane Buhat, and TikTok All-Stars Champion for Talent, Yanyan de Jesus. Other popular creators are expected to join and promote these initiatives.