Got a penchant for classic shoes? Throw it back to the 2000s with the ASICS GEL-1090.
The sneaker line sports a classic silhouette, clean design, and technical construction. First released in 2004 as a running shoe, the GEL-1090 became a favorite thanks to its sleek design, comfort, and affordability.
In addition to its original silver colorway, the new iteration of the GEL-1090 will see six new colorways this February, with one more coming in April.
The sneakers’ design draws inspiration from motorsports, where extreme speed and high energy are intrinsically found. Its construction features groundbreaking GEL technology under the heel and forefoot. On the outsole is a durable rubber with flex grooves for extra stability and traction. The streamlined upper has sleek leather overlays placed against a lightweight mesh base, giving the shoe an aerodynamic race car look and feel.
Meet the new faces of the ASICS GEL-1090
For the sneakers’ 2020 release, ASICS brought Korean pop group KARD on board as new ambassadors.
From February 13 to March 13, customers who purchase the sneaker will stand a chance to see KARD up close and personal in Manila at the end of April for the GEL-1090 launch party.
Also, KARD fans and sneakerheads alike will want to stay tuned on Instagram from February 14 to 28. There will be a hide-and-seek social media game tilted #FINDKARD on Instagram where they can solve puzzles and mini games. The grand prize winner will get a chance to win a pair of tickets to Manila to see KARD and join the launch party. Other prizes up for grabs include ASICS shopping vouchers and GEL-1090 sneakers.
Special limited-edition apparel inspired by KARD are also coming in March. This includes hoodies and T-shirts in the group’s favorite colors.
The GEL-1090 will be available in the Philippines starting February 13 for P5,990.