The Polaroid Now instant camera looks fresh and fun

Polaroid Now analog instant camera

Ready for some good, old-school fun? Check out Polaroid’s new instant analog camera range, the Polaroid Now.

In addition to sporting a fresh new look and feel that is fit for the decade, this i-Type instant camera also features a newly developed autofocus lens system, longer-lasting battery, and accurate flash. The revamped design offers a more user-friendly and functional camera, making it easier to snap Polaroid photos for just about anyone.

The Now is an evolution of the original Polaroid OneStep cameras from the ’70s. It carries the same simple format of the OneStep, and adds a cleaner design, vibrant colors, and better creative controls.

Among the new creative function on the Now are: the autofocus 2-lens system, which provides sharper photos by switching to the most suitable lens for the situation; the built-in double exposure, allowing you to get two frames in one Polaroid photograph for more drama; a one-tap self-timer that is nine seconds-long; and an accurate and more human-friendly flash.

Powering this analog instant camera is a built-in rechargeable battery. It comes with a USB charging cable for when you need to juice up your Polaroid shooter.

Polaroid Now b

Polaroid also brings its bold, full panel rainbow spectrum to its films. The new colorful film features a range of hues, from moody blues to warming orange and red frames. Additionally, the Color i-Type Film Black Frame Edition will also be available; it will become a permanent fixture in the Polaroid product line.

Polaroid Now specs

  • Body: Polycarbonate + ABS plastic
  • Lens: Optical grade Polycarbonate and Acrylic lenses, coated
  • Shutter system: Custom design, using precision step motor for shutter
  • Autofocus: 2 fixed focus zones 0.55m-1.3m, 0.6m-infinity
  • Focal length: close-up (lens 1) 94.96 mm; distance (lens 2) 102.35 mm
  • Field of view: 41 degrees vertical, 40 degrees horizontal
  • Flash: Vacuum discharge tube storage
  • Battery: 750mAh lithium-ion battery, USB charging
  • Dimensions: 94 x 122.2 x 150.3mm, 434g (without film pack)

Polroid Now

The Polaroid Now is already available on the Polaroid website for $99.99 (or around P5,092). You can get it in five colors–red, green, yellow, orange, and blue–on top of the black and white variants.

Polaroid also offers a Starter Set for $144.99 (or around P7,383). It already includes a Now i-Type instant camera, two packs of Color i-Type Film, and one pack of B&W i-Type film.

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