This is how TECNO is focusing on the future of mobile imaging technology


The CAMON 18 Series phones are the most advanced pro-camera devices to come out of TECNO Mobile’s CAMON line yet. The CAMON 18P, for example, features a 48MP clear and steady video camera and a 13MP 50mm pro portrait shooter. The CAMON 18, on the other hand, comes with a 48MP triple camera. And then there’s the so-called ‘Movie Master’ CAMON 18 Premier, which boasts of a stabilized gimbal camera, night portrait video, portrait video bokeh, and super night mode, among others.

All these are fruits of the brand’s TAIVOS Labs—short for TECNO AI Vision Optimization Solution Lab—which was established to enhance photography and videography through research and deep analysis.

“Our TAIVOS laboratory studies our devices extensively to make some deeper innovations that our users will enjoy and benefit from. We want to redefine how the mobile camera is perceived and what it can do for our users,” said Jiangtao Li, Senior Director of TECNO Imaging Product and Head of TECNO TAIVOS Labs.

One of the biggest challenges TECNO had to overcome was catering to the many varying views of beauty across different regions and cultures. With this awareness that beauty can be subjective and individualized, TECNO added more than 200 professionals to its research team and successfully produced more than 6,120 evaluation scenarios spanning 115 countries. According to Li, it is essential to build technology with diversity in mind so that everyone can enjoy and utilize mobile imaging technology together.

According to Li, TECNO TAIVOS certified cameras can reach 4,500 fine-tuning settings thanks to the 3A Algorithm and ISP (Image Signal Processor) module. Pictures that are inclusive of all demographics and all three primary skin types are sharpened. A comprehensive material library covers nine skin types and 76 categories so that everyone, regardless of demographic, gets to enjoy these improved features. On the CAMON 18 Premier, these optimizations enable excellent visuals even in low-light situations.

TAIVOS Lab’s innovative deep technologies are also evident in its Image Algorithm Technology. Using AI algorithms for Image Super-Resolution, low-resolution images caused by digital zoom can be recovered.

TAIVOS Lab has also patented various technologies to support the innovative ideas churned out by the lab. For example, the CAMON 18 Premier features a self-developed Galileo Algorithm Engine that allows users to enjoy ultra-long-distance shooting effects.

“TAIVOS Lab has allowed us to enable our users to analyze and recombine photos on a pixel level, bringing out the best photos for our users. Now with the CAMON 18 Premier, we are extending this technology to video,” Li said. “Hardware is only half the battle. We work incessantly to improve our software to bring the best user experience to our customers. TAIVOS Lab is at the forefront of mobile imaging technology today, and we will keep you excited for years and decades to come.”


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