Sony halts production of new ZV-E10 camera over chip shortage

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It was only last July when Sony introduced the ZV-E10, but the global tech company has already announced last week that it is stopping the production of the new mirrorless vlogging camera temporarily.

The reason? The ongoing global chip shortage, which is also hampering the supply of PlayStation 5 likely through 2022.

The ZV-E10 is the latest model in Sony’s Alpha series. It is propped as the ideal camera for vloggers primarily because of its interchangeable lenses that captures photos and videos in detail and “grabs the viewer’s attention.”

It is also equipped with easy editing tools, including one-touch background blurring, Still/Movie/S&Q button, and Product Showcase Setting for when you’re recording a vlog. As Engadget notes, the camera is essentially a reworked A6100 model with a flip-out display, no electronic viewfinder (EVF), a high-quality built-in three-capsule microphone and a button that makes it easy to switch from video to still photography. 

It is still being sold in Sony Philippines’ partner stores for P42,999.

Prior to this announcement, Sony has already paused production of earlier camera models, particularly 2014’s A7III, as well as 2019’s A6100 and A6400.

In addition to cameras, the Tokyo-based tech giant has also reduced the production of PS5 that, in turn, might gravely affect its target to deliver 14.8 million units by March 2022.

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