Sony BRAVIA X90J 4K LED TV now available in PH


Sony Philippines has launched the BRAVIA X90J 4K LED TV, one of the models in the brand’s XR series.

The TV is powered by Sony’s Cognitive Processor XR, a new image processor that works to bring “cognitive intelligence” to Sony’s products. Rather than relying only on artificial intelligence, TVs with Cognitive Processor XR monitor what’s in the frame in real time and breaks down specific zones to concentrate on. According to Sony, it’s trying to mimic the way our brains process images.

Enjoy watching your favorite shows, virtual concerts, and sports events—or your games while playing your consoles—with this TV’s full array LED panel, XR Triluminos Pro, and XR Contrast Booster that delivers deeper blacks and brighter bright areas for realistic pictures and graphics.

The BRAVIA XR also gives you a smarter viewing experience as it works with Google Assistant for hands-free voice search. It can also be connected easily to most devices including Apple AirPlay2 and HomeKit.

The Sony BRAVIA X90J 4K LED TV comes in three sizes:

  • 75-inch – P166,699
  • 65-inch – P99,999
  • 55-inch – P77,799

It’s available at Sony authorized dealers and official Sony stores in Lazada and Shopee.


Please enter your comment!
Please enter your name here