Smart Communications has released the behind-the-scenes of their 5G commercial featuring South Korean reel and real couple Hyun Bin and Son Ye-jin.
The video, featuring Ben&Ben’s “Inevitable,” showed behind-the-scenes clips of the commercial, as well as snippets of photoshoots for the campaign.
In a virtual press conference on February 22, Jane Basas, Smart’s SVP and Head of Consumer Wireless Business, revealed that it was never the telco’s plan to have the K-drama superstars in one campaign together.
However, after Hyun Bin’s Simple Smart Ako TVC in June 2020 and Son Ye Jin’s Smart Signature TVC a couple of months later, subscribers and fans clamored for a joint campaign top-billing the two, rallying behind the hashtag #InSmartWeTrust.
“Here at Smart, we always have the best interest of our customers at heart. So you can just imagine how we felt when fans of Hyun Bin and Son Ye Jin flooded our Twitter, Facebook, and Instagram with requests, begging for a joint material featuring the pair. It may have taken a while but we felt it was worth the wait as the stars aligned for us to finally launch our new campaign last Valentine’s Day,” said Basas.
She added that they shot the commercial on January 12, just days after Hyun Bin and Son Ye Jin confirmed that they are dating.
More of Hyun Bin and Ye-Jin will be shown in the TVC’s sequel set to premiere soon. “There’s going to be a part two where they will be together end to end,” Basas added.
The first TVC, which came out on February 14, highlights Smart’s 5G rollout.