100 days ’til Christmas: It’s all about caring and giving at SM Supermalls


The past years have always had us counting down to the most wonderful time of the year—Christmas carols fill the air, dazzling tree lights dot the streets, shoppers dashing to malls to buy gifts for their loved ones.

Now while this year may not be as festive as previous years, it will most certainly be more meaningful. For its annual countdown to Christmas, SM Supermalls showed how to best celebrate the season: 100 Days of Caring

This year’s countdown will feature 100 days of spreading love, thoughtfulness, and care for one another and for the communities surrounding SM malls. SM showcased the pledges via a virtual event on September 16 streamed on Facebook Live and WatchSM on YouTube.

100 days of caring

To kickstart the Christmas countdown, SM pledged to donate to over 10,000 beneficiaries—communities in need, hardworking SM employees, medical frontliner, and dedicated delivery partners, among others. Some of the beneficiaries and their partner malls are as follows: 

  • SM North EDSA is giving 100 pairs of World Balance rubber shoes to seniors from Graces Home for the Elderly in Quezon City.
  • SM Megamall, The Podium, and SM Center Pasig chose delivery partners who will be recipients of 100 raincoats and rain boots.
  • From SM Mall of Asia, 100 sets of care packages—face masks, face shields, Ensure milk, vitamins, supplements, and more—will be handed over to senior citizens within the community.
  • SM Southmall chose SOS Children’s Villages to receive various story and educational books.
  • Metro Manila and Rizal malls chose several orphanages—Asociacion De Damas Filipinas, Bahay Aruga, White Cross Orphanage, and The Little Children’s Home—to receive 100 toys and essential goods each, especially prepared by SM City Manila, SM City San Lazaro, SM City Sta. Mesa, SM City Taytay, and SM Center Angono.
  • In North Luzon, 100 Aeta families from Zambales and Tarlac will be given grocery packs by SM City Olongapo Downtown, SM City Olongapo Central, and SM City Tarlac; fishermen in Pangasinan will be handed with fishing supplies by SM City Rosales, SM City Urdaneta Central, and SM Center Dagupan; select tricycle and jeepney drivers in Bulacan will be given 100 pairs of shoes by SM City Marilao, SM City Baliwag, and SM Center Pulilan.
  • SM City Bacoor will give 100 braille books to the Deaf & Blind Foundation Philippines.
  • In the Visayas, SM City Cebu will bring smiles to kids of Kythe Foundation with 100 toys, while SM City Iloilo will give 100 25kg sacks of rice to healthcare and peace & order frontliners. SM City Puerto Princesa, on the other hand, will give 100 grocery bags to displaced tourism personnel. 
  • SM City Davao and SM Lanang Premier will be handing out 100 farming tools to local farmers, while SM City Butuan will be giving 100 Fiesta Food Packs to Por Cristo Foundation, Inc. 

‘Gift’ for your mental health

Aside from our physical health being at risk during a pandemic, our mental health is also affected due to the stress and anxiety these times bring.

And since SM believes in the value of taking care of our mental health, Dr. Gia Sison, MD DPCOM gave a “Call to Share” talk during the virtual launch. Dr. Sison is a mental health advocate and co-founder of PH Leader Livestrong Foundation. Her talk centered on how to cope during this stressful time and still find hope in a better tomorrow. 

100 voices that care

If there’s one thing that binds us all Filipinos together, it’s our passion and love for music. While we may not be allowed to have big gatherings this year, SM entertained the audience with the performance of the 3 Divas – Rahda, Frenchie and Bituin Escalante; later on joined by 100 artists, singers, and SM employees and stakeholders who came together to sing during the virtual launch. 

We may be in the middle of a pandemic, times may be tough, and many of us may be physically apart, but let’s not forget what this season truly means.

For more information, visit the SM Supermalls website and follow @smsupermalls on its social media accounts.

In association with SM Supermalls


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