SM Megamall unveils 12-meter Time Sculpture along EDSA

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SM Megamall has finally unveiled its towering Time Sculpture along EDSA. The 12-meter tall artwork was designed by Filipino-American public artist Jefre Manuel Figueras, simply known as JEFRË.

The Time Sculpture depicts a man looking at his watch, which JEFRË wants to be a reminder to people that time is valuable. Even when stuck in traffic—especially in EDSA—people should learn how to make use of their time productively.

The sculpture, made with mirror stainless steel, has points across its body connected by polyhedrons that create complex three-dimensional planes. With the structure’s box head, JEFRË would like to convey the importance of urban architecture and the idea that people are the building blocks of the city.

Apart from that, the permanent art sculpture at SM Megamall aims to provide an understanding of the history of the city and its people.

The giant sculpture is part of JEFRË’s Baks Series, the artist’s first set of signature works named after the phonetic pronunciation of the word “box.” Its consists of archetypes representing people who give life and character to cities around the world. 

JEFRË, an award-winning public artist based in Chicago, Illinois, is a proud Filipino with a family originating from San Pedro, Laguna and Sto. Domingo, Ilocos Sur. Some of JEFRË’s works in the Philippines include “Talking Heads,” a six-piece permanent installation in the lobby of SM Prime’s Five Ecom Center Building, as well as larger-than-life sculptures of carabao, eagle, rooster, and tarsier at SM Aura Premier.

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