Six major announcements at Apple’s 6s event

Apple didn’t beat around the bush during its latest event in the U.S. The company went straight to announce a flurry of new products, skipping the part where it talks about how the company and its products are doing. That alone should tell you how different and important this event was going to be. So, let’s take a page from Apple’s book and just get right to it. Here are the six major announcements at the Apple 6s event:  

iPhone 6s and 6s plus

  Let’s start with the most anticipated product of all the event’s launches—the iPhone 6s and 6s Plus. While the design looks a lot like the last generation iPhones, many of the rumored features turned out to be true. Yes, there’s a Rose Gold variant for the new iPhones. Yes, there’s a new kind of touch named 3D Touch. And yes, it’s now a 12MP rear-facing camera with 4K video capabilities that is fitted on 6s and 6s Plus. The 3D Touch enables the gestures Peek and Pop. Press lightly to Peek at a photo, email, web page, or other content, or press a little deeper to Pop into the content itself. The iPhone 6s and 6s Plus will be first sold in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the U.K. and the U.S. starting September 25.    

iOS 9

iOS9-Homescreen-PR-PRINT   Apple also announced the availability of its latest mobile operating system, the iOS 9, during the 6s event. On September 16, the iOS 9 will be available as a free update for iPhone 4s and later, iPad 2 and later, iPad mini and later, and iPod touch 5th generation and later. Make sure you watch for it!        

Apple Watch and watchOS 2

AppleWatch-34R-ModularClock-3rdParty-PRINT   The Apple Watch Sport now has two new case colors—gold and rose gold—along with several new sport bands that range from rich vibrant colors to more neutral tones. Apple also enhanced its Apple Watch operating system with the watchOS 2. Aside from making apps faster and more fluid, the watchOS 2 comes with new watch faces, the ability for third-party apps to display information, and new communication features such as Mail with dictation, Smart replies or emoji, and Digital Touch. Starting today, the new Apple Watch Sport models are already available for shipping. The watchOS 2 arrives on the Apple Watch as a free update on September 16.    

Apple Watch Hermès Collection

Hermes-Cuff-Hero-PRINT - Copy   If the Apple Watch itself still feels too shabby for you, here’s some good news. Apple collaborated with fashion designer brand Hermès to bring you the Apple Watch Hermès. The collection sees the stainless steel Apple Watch adorned with finely crafted bands in distinctive styles from Hermès, including the Single Tour, Double Tour, and Cuff. The Apple Watch Hermès’ price starts at $1,100 for the 38mm stainless steel case with the Single Tour, $1,150 for the 42mm stainless steel case with the Single Tour, $1,250 for the 38mm stainless steel case with the Double Tour, and $1,500 for the 42mm stainless steel case with the Cuff.      

iPad Pro

iPadPro-34-AllColors_iOS9-LockScreen-PRINT     There’s a new iPad in town and it’s the largest iOS device Apple has ever made. The 12.9-inch iPad Pro boasts a 2732 x 2048 Retina display with 5.6 million pixels and a 64-bit A9X chip, which Apple claims to rival the performance of most portable PCs.  Other features include a four-speaker audio system, 8MP iSight camera, and Touch ID. If that’s not enough, Apple added two killer accessories to the iPad Pro—the Apple Pencil and the Apple Smart Keyboard. The iPad Pro, which comes in three gorgeous metallic finishes of Silver, Gold and Space Gray, starts at $799 for the 32GB with Wi-Fi model and $1079 for the Wi-Fi + Cellular 128GB model. It will be available starting in November.        

Apple TV

TV_AppleTV_Remote_MainMenu-Movies-PRINTFinally, the Apple TV gets an update. This next generation Apple TV comes with a redesigned OS and a touch remote. The Apple TV remote features Siri, allowing you to search TV shows and movies across multiple content providers using just your voice. Based on iOS, the all-new tvOS boasts a fully packed Apple TV App Store with games that can be played with the remote or with any of your iOS device. Available at the end of October, the new Apple TV is priced at $149 for the 32GB model and $199 for the 64GB.


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