Shopee breaks records on 12.12 with over 12 million orders


Raise your hand if you bought something from Shopee last December 12. Anyone? Everyone? Yup, we see you avid Shopee shoppers.

On its 12.12 Big Christmas Sale, Shopee saw over 12 million orders across the region, surpassing all previous records, including the recent Shopee 11.11 Big Sale.

Over 48 million users visited Shopee as users made purchases across 60 million deals from the platform’s 450,000 brands and merchants. The online shopping platform also saw success in their hit in-app games, Shopee Shake and Shopee Quiz. Throughout the campaign, the Shopee Shake was played 46 million times while the new Shopee Quiz was participated in by 11 million users.

In the Philippines, the top three most popular categories for Shopee users were Mobile and Accessories, Health and Personal Care, and Women’s Apparel. Maybelline, the SM Store, Xiaomi, and Pampers surfaced as preferred brands among online shoppers.

“Shopee 12.12 Big Christmas Sale marks another significant milestone as we celebrate a year of exponential growth. Following the success of Shopee 11.11 Big Christmas Sale in November and Shopee 9.9 Super Shopping Day in September, it has been an exciting and fulfilling quarter for us as we surpass past records and set new benchmarks to reach next year,” said Terence Pang, the Chief Operating Officer of Shopee. “As we wrap up 2018, we would like to thank our loyal users, sellers, and partners for their continued support; and we look forward to having everyone join us in attaining even greater heights in 2019.”

Shopee continues reaching new heights. From partnering with leading brands and partnering with them to hold events to widening user engagement through in-app games and handpicking Filipino celebrities as ambassadors, Shopee proves why they are a leader in e-commerce in its regions.

Can’t get enough of Shopee? Download the Shopee app or visit Shopee at


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