Seiko pioneers marine conservation efforts in partnership with Reef Check PH

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Seiko has launched its Seize the Sunrise campaign in partnership with Reef Check Philippines and featuring the 2nd Philippine Limited Edition Seiko Prospex watch and four additional new releases in the Seiko Prospex collection.

At its “Seize the Sunrise” event held on January 11, Seiko unveiled the second Philippine limited edition (SRPH38K1), inspired by the Philippines’ majestic and breathtaking sunrise with its bright yellow dial elegantly protected by a sapphire crystal with anti-reflective coating on the inner surface.

It’s powered by a 4R36 automatic movement with manual winding capacity and water resistance up to 200 meters. Built with approximately 41 hours of power reserve and LumiBrite on hands and indexes, this piece promises versatility and long-lasting use ideal for all kinds of adventure.

The event, hosted by Rovilson Fernandez, featured basketball phenom Kiefer Ravena, content creator Wil Dasovich, and watch collector Jordan Bergantin. They talked about the setbacks they endured during the past year that helped them prepare for the new opportunities and adventures that await them this new year—further emphasizing Seiko’s global brand message of “Keep Going Forward.”

Partnering for sustainability and marine conservation

Hailed as the “center of the center” of aquatic biodiversity, the Philippine Sea is home to 2,500 species of fish, with more than 16,800 square kilometers of coral reefs that cover the major portion of the coral triangle. However, this marine life biodiversity is facing a bleak future due to ongoing decimation.

“In the past 30 years, we’ve already lost 50% of all the coral reefs in the world. And scientists who have been studying this are saying that if we continue living the way we are living right now, or if we don’t change at all, or if we get worse, we are going to lose 90% of all coral reefs in the entire world,” shared Vani Vergara, President of Reef Check Philippines.

Expressing that time is of the essence, Vergara encouraged event attendees to willingly participate and do their part in raising awareness to conserve what’s left of the country’s ocean resources, especially with the marine wildlife situation getting progressively worse during the course of the pandemic.

Reef Check is a non-government organization that promotes the stewardship of sustainable reef communities across the globe. This collaboration aims to raise awareness on how people can help preserve and protect marine-life species, and for the next generation to continue seizing the sunrise.

A closer look at the Seiko Prospex Collection

In line with Seiko’s partnership with Reef Check Philippines to help preserve the country’s marine wildlife and habitat, a portion of the sales made in the Prospex Save the Ocean series will go into marine conservation efforts.

The Prospex SLA055 and SLA057, a pair of watches made to reflect its heritage. They are made with Seiko’s high grade steel and Zaratsu finish to give a refined, stylish look while protecting against common external factors such as corrosion.

The SPB237J1 and SPB239J1, meanwhile, provide maximum reliability even in the harshest conditions. These watches are made for thrill-seekers gearing up for their next adventures in the new year.

The Prospex watches are available at any Seiko Boutique, Seiko’s authorized dealers, andthe official Seiko Philippines E-Boutique.

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