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Safe Steps program teaches kids to be disaster-ready

It’s never too early to educate children about disaster preparedness. Parents will be able to rest easy knowing Safe Steps can teach their kids survival and life saving tips.

Safe Steps is a new safety awareness program by Prudence Foundation in partnership with Cartoon Network, International Federation of Red Cross and Red Crescent Societies (IFRC), and the Philippine Red Cross (PRC). It aims to equip and educate millions of children across the country with actionable information in case of emergencies.

Five years ago, Manny Pacquiao helped launch a more adult-focused Safe Steps, composed of disaster preparedness awareness and survival tips. Now, Prudence Foundation aims to reach the younger generation with the help of Cartoon Network’s well-loved characters.

“The Philippines is one of the countries in Asia most prone to natural disasters such as floods, fires, earthquakes and typhoons. What this programme aims to achieve is to equip the most vulnerable group of our community with information on how to stay safe and react to emergencies, hence helping build a more resilient community and future generation,” remarked Prudence Foundation Executive Director Marc Fancy.

Cartoons are here to save the day

Composed of 12 short videos, the initiative features different Cartoon Network characters. They’ll show kids information addressing three types of key life-threatening issues approved by the IFRC.

On the topic of Disasters, superhero trio The Powerpuff Girls will save the day, teaching kids what to do. In addition, the cuddly We Bare Bares will educate the youngsters on First Aid. Lastly, the critters from The Amazing World of Gumball will give tips on Road Safety.

“Efforts to simplify any process for kids, especially in the matter of safety, will always be a worthwhile initiative the Department of Education (DepEd) will openly embrace,” said DepEd Undersecretary Alain Del B. Pascua.

The videos will be hosted on the www.safestepskids.com and will air on Cartoon Network, and on Cartoon Network’s social and online video platforms, websites and apps, including Cartoon Network Watch and Play.

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