Ford PH reinforces leadership in pickup, SUV segments in 2020

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Ford Philippines reinforced its leadership in the pickup and small SUV segments with the strong sales of the Ford Ranger and Ford Territory last year. 

The Ford Ranger was the bestselling 4×4 pickup truck in 2020 with a market share of 41% in the 4×4 pickup segment. 

Full-year sales for the Ranger 4×4 pickup portfolio totaled 5,093 vehicles, or 52% of the total 9,767 Ranger sales in 2020. This drove Ford’s overall market share to 24 percent in the pickup segment, securing Ranger’s position as one of the two best-selling pickups in the market last year.

Ford currently offers a 4×4 variant for the Ranger XLS, FX4, and Wildtrak, including the Ranger Raptor, in its pickup portfolio, as it continues to serve the different needs, lifestyles and budget of its growing truck customer base. 

Last year, Ford Philippines expanded its truck portfolio with the launch of the new Ranger FX4 and a 4×4 variant. 

Meanwhile, Ford also made a successful comeback in the small SUV segment with the launch of the all-new Ford Territory. Full-year sales reached 1,925 vehicles, or a 33% share in the small SUV segment within a 5-month selling period.

Further expanding its footprint in the SUV and pickup segments in the country, Ford also launched the Everest Trend, Everest Sport, and F-150 full-size pickup last year to cater to a diverse range of Filipino customers. 

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