Redfox Technologies International Ltd. has officially changed its image to strengthen its brand locally and globally. With a new brand identity that supports the tagline, “Luxury within Reach,” Redfox is set to provide premium products that cater to the higher-end market and millennials.
From being a PC manufacturing company to becoming an end-to-end solutions and products provider, Redfox has opted to widen its product portfolio with a new line of smartphones, laptops, gaming PCs, and other peripherals in addition to its existing products. Redfox will also continue to offer products dealing with education and the government. The company has a solid industry experience as an end-to-end solution provider. As it continued to develop, it formed new sub-companies to provide high-quality products, delivering all the hardware and software resources and engaging from conceptualization to production up to the distribution of the finish product. These sub-companies are Redfox Laboratory International Ltd., a company that puts effort on the Research and Development (R&D) of Redfox products, with offices in Shenzhen China, Hong Kong (hardware), and Philippines (software); A.L.e-Component Int’l. Inc., which is based in Cavite, Philippines and focusing on Redfox’s Electronic Manufacturing Services (EMS); Asiantech, a Philippines-based company that focuses on the distribution, logistic, and warehousing of Redfox; and Wiz Store, Redfox’s concept store, catering to retailers and kiosks, with two branches located at SM North and SM Marikina.
Stepping Up the Game
Redfox is determined to step up its game and position itself as an Original Brand Manufacturer (OBM), catering to the upper and middle class customers, as well as millennials, here and abroad. The new brand identity, “Luxury within Reach,” aims to promote products that strike quality and elegance at a reachable cost. And with its commitment to offer the best customer service and satisfaction, Redfox seeks to provide the finest and luxurious commercial products that exude confidence and sophistication. The company is also building a global RMA and nationwide service center that will provide customer support 24/7.
To support the new brand identity of Redfox, consumers will soon get to see the first UXperience Center in Southeast Asia that will offer interactive eSports and learning centers supported by E-Blue. This approach is expected to catapult the brand into the global stage. Consumers will also get a treat from mall tours where Redfox plans to promote its flagship and first-ever luxurious smartphone called Aurea. Redfox embraces change with its rebranding and is continuously developing gaming ideas and cutting-edge technology for its mobile devices, desktop, and gaming PC segments. It is also looking to secure more successful partnerships here in the Philippines as well as in the global scale. For more info, please visit redfox.global.