It’s no secret that realme is making a huge splash in the Philippines. But, just how well is it doing? Well, this three-year-old brand once again took the No. 1 spot in the top smartphone vendors for the first quarter of 2021—a position it first achieved in Q3 2020, just two years after its entry in the market in late 2018.
According to a recent report of international market research firm Canalys, realme recorded a 23% unit share for, driven by a 95% annual growth.
The brand also took the no. 1 spot in a separate report by IDC, accounting for 21.3% of total market share.
Meanwhile, according to Counterpoint Research, realme showed the highest year-on-year growth during the quarter at +142%—despite the challenges brought by the COVID-19 pandemic. The brand also leads in the e-commerce space, having the highest proportion in online sales at 34%.
Winning customer-centric philosophy
So how did this young brand gain the trust and loyalty of Filipinos in just a short time? The answer: its customer-centric philosophy. realme has consistently focused on catering to the needs of its customers right from the point of purchase down to utilizing the product to its full capabilities.
The brand continues to expand its presence both offline and online to ensure availability and accessibility of its products and services wherever the customers are. To date, realme has over 550 concept stores, kiosks, and partner dealers nationwide. It’s also available through e-commerce platforms like Lazada and Shopee, which offer convenience and safety to customers especially during this pandemic.
realme’s 16 service centers located in different parts of the country have also been activated to support after-sales services and other end-user needs.
It has also launched the realme Community app, which serves as the brand’s official community forum. Through the app, realme users can ask questions and receive guidance about realme devices, share their ideas and insights, and stay up to speed with all the latest news and events.
Championing the youth
Apart from these efforts in sales and marketing, realme continues to be a brand for and by the youth by pushing for product innovation geared toward championing the interests and passions of its young customers.
These innovations include features and upgrades in its smartphones that are important for content creation, gaming, and other relevant youth passion points.
The realme 8 and 8 Pro are perfect examples of the brand’s youth-driven innovation. The realme 8, with its powerful MTK Helio G95 processor, is perfect for gaming enthusiasts. Meanwhile, the realme 8 Pro is a great choice for aspiring content creators and multimedia enthusiasts thanks to its 108MP quad rear camera setup. In terms of aesthetics, both phones champion the youth’s bold and expressive style.
Promising better innovations in the months to come, realme is set to continue its streak in leading the smartphone and TechLife categories with its customer-centric approach in developing new products and services that users can enjoy.