Power Plant Mall taps Aimazing for digital Christmas raffle


Rockwell Land Corp.’s Power Plant Mall has partnered with retail data platform Aimazing to launch a digitized Christmas raffle and rewards program.

The first-of-its-kind mall raffle campaign offers customers a chance to earn rewards in real-time for purchases at stores in Power Plant Mall.

Shoppers who spend between P1,000 and P3,000 at selected Rockwell locations and stores from until January 31, 2022 stand a chance to win a Land Rover Defender worth more than P6.5 million. All they need to do is input the Christmas raffle code found on their receipt on The Rockwellist loyalty app, which is available on the App Store and Play Store.

In the past, raffle campaigns required tedious manual steps by both customers and backend mall staff from manual upload of receipt data to log participants, to manual processes of checking and verifying entries. Aimazing’s partnership with Rockwell allows the mall teams to automate the entire collection process and focus on better user experiences for consumer campaigns while providing tenants with the highest efficiency and data visibility.

Aimazing is the only data solutions provider that does not require integration into tenants’ POS systems, making it easy for Rockwell’s malls team to move fast and implement a solution to roll out campaigns in the most effective manner. The retail tech platform had successfully digitized the entire Power Plant Mall within one month.

“Our partnership with Aimazing comes in at a great time of reopening after the worst of the pandemic dropped foot traffic significantly, and we are delighted to be able to do our part to bolster consumer sentiment and welcome our community back in a festive way this season,” said Tracey Castillo, Vice President for Marketing, Rockwell Land Corporation.

“We’re proud to bring unique retail experiences into the Philippines and this will be the first of many campaigns and projects with Rockwell, and in the country, enabling greater customer delight and marketing effectiveness for the businesses,” said Chris Fong, CEO of M2Cash, the Philippines Country Partner of Aimazing.


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