Lazada pledges long term support to e-Commerce
Lazada Group has pledged to support eight million eCommerce entrepreneurs and small-medium enterprises (SMEs) in Southeast Asia to grow and thrive by 2030. The company also announced its commitment to create an inclusive and sustainable eCommerce ecosystem in the region and champion opportunities in technology and logistics infrastructure to benefit its ecosystem of sellers, consumers, and local communities.
As part of the pledge, Lazada will assist SMEs to digitize their businesses and gain better access to Internet-savvy and mobile consumers. It will also make it easier for sellers to create their own brands on Lazada while leveraging the company’s logistics network to facilitate the transfer of goods.
At the opening speech of a panel discussion hosted by Lazada on the state of eCommerce in Southeast Asia, Lazada Philippines Chief Executive Officer Ray Alimurung said, “Having overcome the early challenges of building up the business and industry in a nascent landscape, we now want to lead our ecosystem through the era of robust digital transformation. Our focus is on creating a trusted platform connecting sellers to the Southeast Asian consumers. By enabling sellers with our technology and logistics capabilities, we want to help sellers flourish, to become sustainable businesses that will contribute to Southeast Asia economic growth in the long run.”
Other panelist include Simon Baptist, Global Chief Economist and Managing Director, Economic Intelligence Unit (EIU) in Asia; Department of Trade and Industry’s eCommerce head Dir. Ma. Lourdes Yaptinchay, L’Oreal’s Country Managing Director Thibault de Saint Victor, and UNICEF Special advocate Daphne Osena-Paez. Media personality/beauty queen Laura Lehmann served as the host.
Lazada is committed to establishing eCommerce as a prolific facet of the evolving digital economy. Healthy and flourishing SMEs are key components of a thriving eCommerce ecosystem; their existence helps unlock the full potential of Southeast Asian nations, allowing the region to digitize. To help sellers reach more customers, Lazada has developed various initiatives, comprehensive tools and dedicated trainings that enable sellers of all sizes to attract, engage and convert more consumers into sales.