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FitFlop Urban Walkathon is a step for cancer awareness

Walk for cancer awareness in the FitFlop Urban Walkathon dubbed #GoTheExtraMile.


A recognized footwear brand known for its comfortable and stylish designs, FitFlop is conquering the streets for a cause. For the past four years, the brand has partnered with the ICanServe Foundation, a non-stock, non-profit organization that advocates for breast cancer awareness. They provide high-impact information campaigns, community-based screening programs, and a support group of breast cancer survivors to guide patients in their journey toward wellness.


With breast cancer affecting one in 13 Filipinas, one of the highest incidence rates in Asia, the brand hopes to improve the quality of life for women afflicted with breast cancer.


Walk for women

As Fitflop produces fantastic, ergonomically-engineered shoes, with the intention of giving women the confidence to go further, the philosophy rings true with this new mission.


The first FitFlop Urban Walkathon is scheduled to take place on March 24, 2019. This will be at the Central Park, SM by the BAY, Mall of Asia Complex.


Exciting activities and features have been prepared for participants. Foam machines, 3D art, and inflatables, among others will greet runners and their families alike at the venue.


Through this initiative, FitFlop aims to promote an active lifestyle in a fun and engaging way. All while raising funds for a wonderful cause, of course! Proceeds from the walkathon will be donated to fund ICanServe Foundation in their campaign against breast cancer.


This initiative is also in line with the brand’s #GoTheExtraMile campaign. It encourages commuters to incorporate more walking into their day. However you choose to do it, FitFlop shoes are specifically, ergonomically engineered to support you with maximum comfort and confidence.


Choose your pair of FitFlop shoes and take them to the FitFlop Urban Walkathon. To register, just visit any FitFlop store in Metro Manila from February 9 to March 23. For more information and updates, follow FitFlop on Facebook @FitFlopPhilippines and @fitflopph on Instagram.

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