Argomall ushers in Chinese New Year with Smartphone Shoot-off
In time for the Chinese New Year celebration, online retailer Argomall mounted a smartphone shoot-off that aims to highlight Binondo’s rich culture through digital photography.
Argomall provided the four participants with various smartphones for the Argomall Smartphone Shoot-off. Shaira Venzon, a project coordinator for a post-production company, was given the ASUS ZenFone 5Z, while digital project manager Nina Yumul took the Samsung Galaxy Note 9. On the other hand, college students Kyle Macorol and Jedo Dela Peña got their hands on the Vivo V11 and Nokia 7 Plus ,respectively.
Trust and authenticity: the sights and sounds of Binondo
Contestants had to capture photos in line with shoot-off’s theme, “Trust and Authenticity in the Chinese New Year.”
The theme mirrors Argomall’s main thrust of selling only authentic and genuine items. In addition, Argomall smartphones and products come with Philippine warranty, invoice, and official receipt.
As the photo walk ended, contestants used the smartphones’ editing tools to touch up and enhance their shots. Finally, the shoot-off required them to share 15 photos on social media then choose one picture for their final entry.
Judging the Argomall Smartphone Shoot-off were Argomall Chief Argonaut Karel Holub, COO Amiel Mendoza, and photographer and artist Arthur Tselishchev. The photographs were judged using the following criteria: human interest (35%), adherence to theme (25%), composition (20%), and creativity (20%).
The winning shot
2019’s Chinese New Year brought luck to Jedo Dela Peña, the winner of the competition. The college student’s winning shot is a black and white photo of a fruit vendor handing over change to his patrons. As with Argomall’s advocacy of putting trust and genuine service first among its customers, the exchange between the vendor and the woman radiates warmth and trust.
With the win, Dela Peña took home P5,000 worth of Argomall gift vouchers, freebies, and a new phone courtesy of brand partners. Meanwhile, the other contestants didn’t walk away empty-handed. They received P3,000 worth of Argomall gift vouchers, and goodies from brand partners, plus new mobile phones.
“Argomall is looking at making this a regular event to teach more young people how to use their smartphones and other tech to show others the rich culture of the Philippines, and of course, to also encourage them to explore digital photography,” said Holub.
Here are some of the entries of the participants: