Netflix confirms expansion into gaming with ad-free mobile games

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Netflix is indeed leveling up from being a streaming giant to an all-around interactive entertainment provider, as it has recently confirmed its expansion into gaming in the near future.

The announcement came in the company’s Q2 earnings report on Tuesday, July 20. In the letter, Netflix said that since it has been nearly a decade since it pushed into original programming, “we think the time is right to learn more about how our members value games.”

“We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV,” the report said.

As CNET reports, Netflix will experiment with making games based on its existing franchises so fandoms can dive deeper into their favorite stories and characters. It will also try to produce spinoffs of original Netflix movies and shows, similar to the set of Stranger Things games it released in recent years.

The upcoming titles will come at no additional cost for Netflix subscribers and will not have in-game ads or in-game purchases, according to Netflix COO Greg Peters.

Netflix said that mobile devices will be the primary focus, but executives confirmed Tuesday that all the devices that Netflix already supports are candidates for its games. This includes gaming consoles PlayStation and Xbox, as well as desktop computers and connected TVs. 

The streaming giant hasn’t announced the target launch date yet, but better expect it to take quite some time as Netflix said it is a “multiyear effort” that is still in its “early stages.”

Read more: Netflix reportedly plans to offer video games next year

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