MyPhone officially introduced the MOR 101.9 radio jock DJ Chacha as its newest endorser last December 15 in Green Sun, Makati City.
DJ Chacha has several awards under her belt, including “Yahoo’s Female DJ of the Year” and “Best Female Radio Jock” award at PUP Mabini Awards. She is also a three-time Gawad Tanglaw “Best FM DJ.”
In addition to that, DJ Chacha is a best-selling author, having published two books under ABS-CBN Publishing. Her books are available for digital download via MyPhone’s e-newstand partner, NoInk. She has also been part of Pinoy Big Brother Lucky Season 7 as a celebrity housemate.
DJ Chacha expressed her gratitude to becoming part of the MyPhone family. “It was really a warm welcome and I am really looking forward sa projects ko with MyPhone, and mga besh makinig na sa show ko na ‘Heartbeats’ dahil mamimigay ako ng brand new MyPhones diyan this Christmas!” she said.
Her radio show, Heartbeats, in MOR 101.9 airs Mondays to Fridays, from 9 p.m. to 12 mn.
According to MyPhone’s Vice President, Kevin Tan, DJ Chacha is a perfect addition to a brand that caters to the masa market. Tan said that most of the listeners and followers of DJ Chacha are of the masa market, which is MyPhone’s core market as well.
Inyi Yruma, MyPhone’s Digital Marketing Head, said he is an avid listener of DJ Chacha. “Nag-start pa lang si Chacha sa pagiging DJ niya, Tambayan pa noon ang MOR, napapakinggan ko na siya during my college days and until now, after work kapag stuck sa traffic. I used to listen to her using my MyPhone.”
“Like what Sir Kev said, we are of the same market ni Chacha, dahil yung mga callers niya sa show are masa. Aside from being an award-winning DJ, Chacha is also a social media influencer, always trending ang show niya every night and mahal na mahal siya ng followers niya and this is where we will work most on this partnership,” Yruma added.
Additionally, Tan said that MyPhone Multimedia will be more proactive on digital platforms next year. The local smartphone brand has recently launched its AGILA Rewards, a lock screen application that gives rewards to it’s users.
The company will also be introducing other personalities to join DJ Chacha and its current top online influencers, Devon Seron and Kyle Vergara.