First-gen Mazda3 owners can have their steering wheel emblem replaced for free

The emblem could become ‘projectiles’ during airbag deployment


If you happen to still own a first-generation Mazda3 (model code BK), you might want to get in touch with a Mazda dealership to check if your vehicle is included in the brand’s Special Service Campaign.

This is in connection with the steering wheel brand emblems that need to be replaced as they may become brittle over time. The emblem may break apart and may become lethal projectiles in the event that the driver’s airbag deploys.

The affected BK-series Mazda3 units were produced between 2004 to 2008 and were sold by the previous distributor of Mazda vehicles in the country. While no injuries have been reported locally, Mazda Philippines has nonetheless decided to proactively proceed with the campaign in the interest of the owners’ safety. More importantly, Mazda PH will shoulder the cost of labor and parts

Affected Mazda3 owners may set an appointment with their dealership of choice. Part replacement will only take approximately 45 minutes. 

“Mazda Philippines is committed to ensuring the safety of Mazda owners by providing  proactive service and safety campaigns,” said Steven Tan, president and CEO of Mazda  Philippines. “As soon as we received confirmation of the issue with the Mazda3 units sold by Mazda Japan, we set in motion the Special Service Campaign process in cooperation with our dealerships. We believe the safety of Mazda owners is paramount  and is essential as we ensure the proper and continued operation and service of their  vehicles during these trying times.” 

In addition to the brand emblem replacement announcement, Mazda Philippines is also offering a 50% discount on BK-series Mazda3 parts in its current inventory. “Due to the age of the BK-series Mazda3, we believe providing easier access to maintenance and replacement parts will benefit our Mazda3 owners and allow them to  further enjoy reliable service from their vehicles,” added Tan.


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