Roll your sleeves up! The Philippine Society of Hypertension (PSH) is continuing its annual May Measurement Month (MMM) campaign this 2021 to raise awareness of the need for people to get their blood pressure checked while complying with safety protocols.
Having been deferred in 2020 in consideration of the prevailing COVID-19 situation across the globe, the International Society of Hypertension reimagined MMM this year to be relevant to the present status of the healthcare industry. PSH partnered with the local government of Manila, the healthcare business of OMRON, and other organizations to ensure the campaign’s success amid the pandemic.
The campaign is usually held on World Hypertension Day, which is observed every May 17, but MMM 2021 is extended and will run from May 1 to November 30.
“Aside from the extension of the campaign period, we are putting in place measures to ensure that we are promoting awareness not just about hypertension but overall public health as well. This means making sure that throughout the campaign, our volunteers, partners and participants can join without worrying about their safety and wellness,” shared Dr. Alejandro F. Diaz, MMM 2021 country lead.
This 2021, the campaign is centered on encouraging individuals to participate by monitoring their blood pressure at home. The captured data can be logged at the MMM official website or the MMM mobile app. Screening sites will also still be established in key locations, as approved by the Department of Health.
The Manila City Mayor’s office has also shown its solidarity with PSH and its cause by supporting the launch of the campaign, as well as the actual submission process of captured data from onsite screening efforts. OMRON, which has been the official equipment partner for MMM since its inception in 2017, has also pledged more than 1,000 BP monitors in support of MMM 2021.
As home blood pressure monitoring (HBPM) becomes a major component of the MMM campaign during the pandemic, PSH is also rolling out reminders on the proper method of taking blood pressure readings. Clinically validated BP monitors are key tools for capturing accurate readings and better data tracking instead of manual monitors.
Aside from raising awareness about hypertension, PSH is pushing governments to improve BP screening facilities and healthcare systems. The campaign aims to reduce the global burden of disease and death caused by high blood pressure. In the past three years, people from more than 100 countries have been screened as part of the largest free public blood pressure screening program in the world.