Last September, we caught a first glimpse of the world’s first Curved 4K OLED TV by LG. After months of anticipation, LG finally announced this November the local availability of the LG 4K OLED TV. Available in 65- and 55-inch variants, the new 4K TVs are priced P299,990 and P179,990 respectively. LG’s Curved 4K OLED TV’s display technology allows deeper blacks and richer color contrast compared to LED and LCD. What differs OLED TVs from the other types are its self-lighting pixels that turn on and off individually allowing for more blacks and color tones. The Art Slim design of LG’s OLED line also ensures perfect viewing from any angle. “LG Electronics has played a big part in developing OLED technology and we intend to keep the thrust of bringing superior technological innovations around the world,” said LG Vice President for Home Entertainment Division Tony An. “Our OLED TVs set the standard for unmatched picture quality delivering unparalleled cinematic home experience to Filipino homes everywhere,” he added. LG also announced that from November 1 to 15, 2015, consumers can enjoy up to 25 percent discount from the standard retail price of the 55-inch. LG’s Curved 4K OLED TV was awarded “King of TV” at the 11th Annual Value Electronics TV Shootout 2015 during CE Week. It also won the Best Product 2015-2015 in the European Home Theater TV category during the European Imaging and Sound Association (EISA) 2015 awards.