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Lazada sale

Lazada is holding its first mid-year sale this month

You’ve made it through the first half of the year. Give yourself a pat on the back and reward yourself for all your hard work.

eCommerce giant Lazada is holding its first-ever mid-year sale event on July 12. The sale, themed “Millions of deals your heat desires,” will give online shoppers access to a wide selection of product deals on Lazada, ranging from branded items to new arrivals and rare finds. The sale will take place for 24 hours between 12MN and 11:59PM across all of its six markets in Southeast Asia.

The theme gives a nod to Lazada’s refreshed brand idea “Go Where Your Heart Beats,” which was launched last June.

Lazada is offering benefits such as free shipping deals with participating sellers. They will also give away Lazada vouchers on the day of the sale.

Lazada unveils celebrities James Reid and Nadine Lustre as brand ambassadors.

New in-app show unveiled 

Beyond sales, the e-commerce platform also introduced its latest livestreaming feature across all six countries: the live in-app game show called “Guess It.”

The interactive program is accessible through Lazada’s mobile app. The objective is to guess the price of the featured item to win a prize. Each session features six products. The host gives clues about the actual price of the product. To win prizes in the form of Lazada wallet credits, viewers would need to place their guesses before the time runs out.

Anyone can join the program on the following time slots: 12PM, 1PM, 6PM, 7PM, 8PM, 9PM every day including weekends until July 12.

Read more: Lazada refreshes its brand identity 

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