realme Philippines has announced showbiz royalty Kathryn Bernardo as the brand’s celebrity ambassador. realme and Kathryn are set to work on several campaigns this year to promote the brand’s exciting array of smartphones.
According to realme, the actress is the most fitting representation of every realme Squad member: fun, determined, and unapologetically real. She embodies the modern-day young adult who is ready to put in the hustle in pursuit of success and fulfillment. Having been in the showbiz limelight for almost two decades now, Kathryn has seen how the pivot to a more digital lifestyle significantly oiled daily nuts and bolts. From live auditions to online portfolios and content creation, Kathryn’s daily grind in showbusiness has greatly transitioned to digital—where everything is in the cloud and on smartphones.
“My generation saw the dawn of the internet and the shift to digital. Iba na the expectations from young adults like me today. As we aim to perform and deliver better, we need brands like realme that can help us adopt a highly digital lifestyle. I am happy na I am now part of a brand that has the vision of making digital lifestyle experience more accessible to all Filipinos. I am a firm believer that all of us, regardless of financial capability, deserve to experience the help and convenience offered by technology,” said Kathryn.
The primetime queen is active in using the online space to share more of her artistry and real self to fans, racking up a fan base of more than 33 million across all her social media accounts.
realme Philippines’ Vice President for Marketing Austine Huang shares, “As we leap to a new era of digital lifestyle experience, we prioritize collaborating with organizations and young ideators with the same passion and commitment to deliver the beauty of technology to more Filipinos. This is why we are beyond elated to work with one of the entertainment industry’s most talented game-changers. We are excited to leap to several exciting projects and break more boundaries with Kathryn this year.”