Survey shows digital transformation is biggest challenge of SMEs worldwide amid pandemic

Photo: Charles Deluvio on Unsplash

A recent survey conducted by global cybersecurity company Kaspersky has revealed that the biggest challenge facing small and medium enterprises (SMEs) amid the pandemic is digital transformation.

Since the pandemic started, many SMEs have been struggling to provide staff with new technologies, equipment, communication and collaboration services, which has been crucial in ensuring smooth operations as businesses switch from offline to online.

In addition, digitization and a company’s ability to quickly adapt to extreme working conditions are essential in preserving jobs and satisfying employees during these trying times.

Meanwhile, team retention has also become a priority for companies, even though many have faced budget cuts (38%), reduced pay or working hours (35%), or temporarily closed offices or branches (34%).

The same holds true today, with 42% of organizations planning to increase personnel costs, such as wages and benefits, in the coming year. Bringing salaries up to the pre-COVID-2019 level or even increasing them should help businesses retain talent, negating the need for recruitment.

“Reshaping working processes has become the crucial task for company owners and executives to save jobs and maintain their business. Fortunately, there are many easy-to-manage services available, including free ones so they can do this even if they do not have a dedicated IT administrator or additional budget,” said Andrey Dankevich, Senior Product Marketing Manager at Kaspersky.

“However, it is important to ensure digital tools are used safely and to educate employees on security awareness – not only for their convenience, but to protect their business from cyberthreats,” Dankevich added.

Kaspersky provides the following measures to help business leaders ensure working conditions for employees: 

  • Check free guidelines on spending less on IT, communicating with customers securely, working with freelancers and many more in Kaspersky Cybersecurity On a Budget platform. It only takes a few minutes to read and is easy to implement. 
  • When processes are in place, educate employees to use basic security practices for remote work, such as avoiding becoming a victim of email or web phishing or how to manage accounts and passwords. Kaspersky and Area9 Lyceum have created a free course to help staff work safely from home.
  • There are various security products that ensure safe use of cloud services – messengers, social media, and collaboration tools. Kaspersky Endpoint Security Cloud is one of them. 

To learn more findings on how small businesses survive the pandemic, read the full report here

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