K-Pop group KARD welcomes ASICS GEL-BND sneakers with electrifying performance
Korean pop quartet KARD gave an electrifying performance last September 12, 2019 at Central World Bangkok to celebrate the return of the ASICS GEL-BND sneakers. The regional launch event highlights the GEL-BND as well as introduce KARD to the Bangkok audience as the brand’s ambassadors.
First introduced in April, the ASICS GEL-BND reimagines the classic GEL-BONDI triathlon running shoe. The new models come updated with new elements such as chunky midsole and vibrant colorways. The GEL-BND is also lightweight with a breathable open mesh upper and black premium detailing on the back. The shoes also features a distinct tongue logo to emphasize its unique new design.
The ASICS GEL-BND is available in these five new original colorways. And in October, ASICS will add four more models, adding up a total of nine colorways for the GEL-BND line. The new GEL-BND sneakers are available at selected ASICS stores for P5,490.
Get a chance to see KARD perform
To introduce their newest shoes to a bigger market, ASICS tapped KARD as their regional brand ambassador and the face of ASICS GEL-BND. Debuted in 2017, the K-Pop group consists of female members Jeon Somin and Jiwoo and male members Kim Taehyung (a.k.a J.speh) and Matthew (a.k.a BM).
During the regional launch event of the ASICS GEL-BND in Bangkok, KARD performed their bets hits, inclusing “Oh Na Na,” “Don’t Recall,” “Hola Hola,” and their latest single “Bomb Bomb.” The night’s celebration was kicked off by an opening act from Thai rapper LAZYLOXY, hip-hop dance crew REINCARNATE, and DJ P-U. Among the attendees are celebrities Inn Sarin Ronnakiat, Toey Pongsakorn, and Sarun Naraprasertkul (Neng). Also present were members of the local and regional press and other VIP guests.
KARD is also having another performance for ASICS on November 9, 2019 at Sunway Pyramid in Kuala Lumpur, Malaysia. To be part of this exclusive party and see KARD in person, simply head to the nearest ASICS store. All you need to do is purchase your very own pair of GEL-BND sneakers this October.
Aside from getting a chance to see KARD in person, buyers of GEL-BND can also get limited edition ASICS-KARD merchandise, such as posters, finger foams, collar pins, and postcards during the promo period.