Japan’s ‘it’ bag is now in Manila

Looking to upgrade your everyday bag? Japanese-Italian brand anello officially launched in the Philippines, bringing fashionably chic and practically designed bags.

The brand showcased its various designs through an exhibit and fashion show at SM Megamall Fashion Hall. Executives, media and bloggers, and local fashion personalities attended the launch event.

L-R: Margaux Leung, Mieko Yoshida, Rikiya Miura, Marnie Chua, Takeshi Yoshida, Kazuto Taniguchi, Takahiro Kawaguchi, and Nana Ozawa

Known for their signature wired wide opening backpacks, the brand offers pieces that come in all forms, sizes, colors, and materials. The Japanese’s keen attention to details and forward-thinking fashion sense show in the structured silhouettes and added functions of the bags.

anello, which translates to “annual growth rings” in Italian, was founded in 2005 by Carrot Company. The company is a world leader in the retail industry who also owns Legato Largo and Paquet du Cadeau.

anello stores can be found at SM Megamall Fashion Hall, Estancia Mall in Capitol Commons, and UP Town Center. Plans to open stores in Uptown BGC, Alabang Town Center, Robinsons Magnolia, and more are already in the works.

Learn more about anello and its products by following Official Anello Philippines on Facebook and @anellophilippinesofficial on Instagram.

See some of the brand’s bag designs below:

Words Pat Calica


Please enter your comment!
Please enter your name here