Isuzu Truck Fest kicks off provincial leg in Cebu

Now on its 11th year, the Isuzu Truck Fest kicked off the provincial leg of its 2018 series in the Queen City of the South last July 6 and 8 at the Northwing Covered Parking of SM City Cebu.

Like in past Truck Fest editions, Isuzu Philippines Corporation (IPC) displayed at the 2018 Truck Fest-Cebu its best, biggest, most durable and versatile trucks suitable for every use and every road and weather condition.

The showcased trucks came with irresistible discounts and great financing terms, complemented by IPC’s aftersales service and parts availability. This meant that buyers on the hunt for the Isuzu Advantage of durable, reliable, fuel-efficient vehicles with strong after-sales support also got the best value in terms of maintenance costs and return on investments.


From left: Mr. Joseph Bautista (IPC Sales Division Head), Mr. Hiroto Nakaguro (IPC Sales Assistant Division Head), Mr. Hajime Koso (IPC President), Mr. Steve Gingco (General Manager of Isuzu Cebu, Inc.), and Mr. Ilderim Castanares (Branch Manager of Isuzu Cebu)


The vehicles on display at the 2018 Truck Fest highlighted the versatility and flexibility of Isuzu light, medium, and heavy-duty trucks, as well as its light commercial vehicle D-MAX pickup FlexiQube and the QKR modernized jeepney prototype with body designed and built by local partners Almazora and Santarosa.

IPC President Mr. Hajime Koso welcomed the fact that the Truck Fest would be held for the second time in Cebu City, the first time was in July 2013.

“Cebu has always been among the most important and strategic market areas for IPC, being the hub of commerce and transport in the Visayas region. The region has contributed significantly to the achievement of IPC as the consistent number one truck brand in the Philippines for 18 continuous years,” says Koso.

Koso adds, “Isuzu is known globally for its durable and dependable trucks that can withstand challenging business operations. What is more important, though, is the support we provide to our clients along with every purchase. This is the Isuzu Advantage.”


From left: Mr. Hajime Koso (IPC President), Mr. Ilderim Castanares (Branch Manager of Isuzu Cebu), Mr. Hiroto Nakaguro (IPC Sales Assistant Division Head), Mr. Steve Gingco (General Manager of Isuzu Cebu, Inc.), and Mr. Joseph Bautista (IPC Sales Division Head)


The Isuzu Advantage is the sum of IPC’s different customer support programs bolstering its world-class lineup of vehicles. The first advantage is IPC’s roster of durable, reliable, fuel-efficient vehicles. The second is its nationwide dealer network that now counts over 41 outlets complete with servicing facilities. The third is the reliable and prompt nationwide parts availability. Finally, IPC’s team of expert service technicians and field support personnel are on call to provide technical assistance whenever and wherever needed.

The 2018 Truck Fest-Cebu offered attractive discounts and financing deals courtesy of its partner financial institutions BPI, BDO, Maybank, Sterling, Orix Metro Leasing, and SBM Leasing Inc. Freebie coupons worth P10,000 of Isuzu parts were also offered for attending customers.

For more information on Isuzu’s class-leading roster of trucks, SUVs and light commercial vehicles, log on to, or head on to your nearest Isuzu dealer.


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