Hyundai sparks green revolution in Marikina


Top executives from Hyundai Asia Resources, Inc. (HARI) and Shaw Automotive Resources, Inc. (SARI) led the groundbreaking ceremony of the Hyundai Marikina dealership along Sumulong Highway in Marikina City.

With the soon-to-rise dealership, the SARI group is out to beat its successful launching of Hyundai Cainta in 2016. Hyundai Cainta is the first in the HARI dealership network to embrace and implement the Hyundai New Dealership Experience (NDE).

NDE defines Hyundai’s highest standards in contemporary customer experience. It encompasses the whole spectrum of the customer’s journey with Hyundai—from the physical facilities that comply with Hyundai’s Global Dealership Space Identity (GDSI) and the warm and highly- knowledgeable Sales and After Sales team to seamless connectivity with customers in the digital space. Add to this the full integration of best green practices, not only in terms of design and construction but also in day-to-day operations.

Moving into 2018, NDE + Green is the gold standard for HARI’s dealership fortress as it continues to expand Hyundai’s presence in the emerging growth areas within and outside Metro Manila.

Present during the groundbreaking ceremony of Hyundai Marikina were Hyundai Asia Resources, Inc. (HARI) SVP–Trade Operations and Development Cluster Numeriano Cortez, Jr., Shaw Automotive Resources, Inc. (SARI) President Felix Limcaoco III, HARI President and CEO Ma. Fe Perez-Agudo, HARI EVP and CFO Ladislao Avila, Jr., SARI SVP & COO Doroteo Sornet, and SARI VP for Operations Maria Antonietta Alonzo. They are joined by Marikina City Business Permits and Licensing Office Department Head Atty. Nancy Teylan, Marikina City First District Representative Bayani Fernando, and Marikina City Mayor Marcelino Teodoro.


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