Mark Zuckerberg introduces tools to make you earn money on Instagram

Photo: Instagram

Instagram is becoming more profitable for its users, as Mark Zuckerberg—the CEO of parent company Facebook—has introduced tools that will make you earn money on both platforms starting today.

Zuckerberg gave a quick rundown of these features during his opening remarks at the Instagram Creator Week that kickstarted on June 9. First on the list is a native affiliate tool, which will “allow you to recommend products that are available on checkout, and then share them with your followers” as a post.

The sales that you drive from your post will then earn you a commission set by the seller. These posts will also be labeled with “eligible for commission” so users would know that their purchase will help support the creator.

Instagram said that it will start testing the feature with a small group of US-based creators and businesses including Benefit, Kopari, MAC, Pat McGrath Labs, and Sephora.

Another feature that will directly benefit IG sellers is an action button, which will link your personal profile to your shop in addition to your business’ profile. The function is already available globally, according to Instagram.

For US-based creators that do not have their own shop yet, you can opt to set up a new one on Instagram in partnership with one of the platform’s merchandising partners. “Whether that’s Bravado, UMG, Fanjoy, Represent and Spring, that would make [selling] even easier as well,” Zuckerberg said. The feature will begin rolling out by the end of 2021.

Lastly, Zuckerberg introduced a rewards program that will benefit creators using Instagram and Facebook’s live-streaming services.

Today, Facebook has launched its Stars Challenges, where you can earn payouts in the form of free Stars if you meet certain milestones, such as broadcasting a certain number of hours or earning a set number of Stars within a designated time period.

For creators on Instagram, you are eligible to earn an extra payout when you meet certain milestones while using badges in Live, such as going Live with another account.

“We’re really excited to continue building out these tools for all of you. We hope to get them to your hands as soon as possible. I know the team are really working hard on that starting with tests very quickly. And at the end of the day, I really believe that people are naturally creative and we wanna share what we make with others and a lot of time we wanna turn that into a career as well,” Zuckerberg said. “You just need access to the right tools and that’s what we continue to build for all of you.”


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