This plant-based collection breaks preconceived notions about natural hair care products


When it comes to hair care products, there are preconceived notions when people hear the word “natural.” Some think that plant-based products are less effective and are not good enough to meet certain standards.

So, to break this way of thinking, digital sampling and review website Sample Room Philippines released mystery plant-powered hair care products for 100 of their members to try for free.

Many participants commented on how good the products smelled, while others noticed the difference in color and consistency compared to other hair care products. “I think it’s organic or one of those naturals,” remarked one.

The mystery product? Herbal Essences bio:renew collection, which is made of real botanicals. That bold claim is backed by no less than botanists at the Royal Botanic Gardens, Kew in London, who have authenticated that the key ingredients in Herbal Essences bio:renew lineup are real, legitimate, and of high quality.

After the product reveal, the participants remarked about their experience. A participant compared Herbal Essences to her current natural haircare routine: “I just switched to natural shampoo but not as smooth as it got when I used Herbal Essences.”

Another shared how Herbal Essences made her ditch the products she has been using. “I have dermatitis [and] my dandruff [is bad]. But Herbal Essences really helps my [scalp’s health]. Hindi na ako masyado gumagamit ng purple shampoo since I’ve been using this. Mas may glow yung hair and mas healthy tingnan kaysa with purple shampoo.”

Switch to natural

If you’re planning to switch to a sustainable lifestyle—that is, reducing your personal impact on the environment—you can start by making changes to your routine. One way to do that is to switch to natural products like Herbal Essences bio:renew collection, which is paraben-, silicone-, and colorant-free.

What’s more, the bottle used for the shampoo and conditioner line is made from 25% recycled plastic.

This sustainable, plant-powered Herbal Essences bio: renew collection is available on P&G Beauty official stores on Lazada and Shopee.


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