Grab launches Small Business Booster Program


Grab announces its new Small Business Booster Program, which aims to help small businesses go and grow online in the “new normal.”

The program includes tools and initiatives to make it easier for offline businesses to make the shift online. It also helps those already on the Grab platform to expand their visibility online.

In the Philippines, Grab has kickstarted its digitalization initiatives with a partnership with the Department of Agriculture (DA) for eKadiwa as well as with the Department of Tourism (DOT) for its Philippine Harvest Initiative. The company has also supported the Department of Trade and Industry’s MSME Reboot Program.

Helping small businesses adapt

The Small Business Booster Program aims to facilitate the digitalization of small businesses—either by giving them a digital shop on Grab or through e-payments integration.

Key components of the program include:

  • GrabMerchant, an all-in-one, self-serve merchant platform for business owners to help grow their online customer base, optimize operations, while keeping costs in check. This includes tools for insights and ads creation.
  • Offline to Online (O2O) Merchant Support Progam: offline businesses can connect with Grab’s store-builder partners to set up online stores integrated with GrabPay.
  • Homegrown Heroes Initiative wherein Grab commits to support over 1,000 Filipino homegrown merchants with advertising solutions to help improve their discoverability across Grab’s customer base.

Those who wish to sign up as a merchant on Grab may visit

Read more: Toyota PH offers Grab drivers discount on change oil, filter service


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