Google is adding Fitbit to its growing empire. According to a release from Fitbit, the search engine giant bought out the wearables maker for $2.1 billion.
The release from the fitness tracker company also said that it won’t be sharing health and wellness data from users for Google ads.
“Consumer trust is paramount to Fitbit. Strong privacy and security guidelines have been part of Fitbit’s DNA since day one, and this will not change. Fitbit will continue to put users in control of their data and will remain transparent about the data it collects and why,” read the release.
This move can help leverage Google in the wearable segment. The company has struggled to create a device from the category to rival Apple and Samsung. It hasn’t quite perfected a smartwatch to go with its Wear OS platform.
Combining Fitbit’s hardware with Google’s OS, the tech giant could create more Android-integrated wearables.
Earlier in the year, Google also invested $40 million on smartwatch technology from Fossil.