Volkswagen Philippines introduces new President Felipe Estrella III
Volkswagen Philippines is gearing up for exciting new things this 2019. With a new president taking the wheel, the company is out to intensify its thrust to bring German automotive engineering, design, and motoring lifestyle to more Filipinos.
Its new president, Felipe Estrella III, was introduced at a recent thanksgiving event for the media. Estrella joined the Ayala Corporation in 2010, and has been the Chief Finance Officer of AC Industrials since 2017.
This new development is part of Ayala Corporation’s active expansion in the motoring industry. Its automotive sales and distribution business, AC Automotive, has just acquired its fifth brand, Kia Philippines, in late 2018. It joins the ranks of four other brand partners: Honda, Isuzu, KTM motorcycles, and Volkswagen.
Despite an industry-wide sales dip of 15 percent in 2018, Volkswagen Philippines successfully stayed the course. It sold the same number of units–1,363–as it did in 2017. Its passenger cars sales even grew by 7 percent, despite an industry sales decline of 21 percent.
Further, Volkswagen Philippines has achieved a compounded annual growth rate of 67 percent since it started operations in 2013. The introduction of five new models in May 2018, aimed to renew the direction of Volkswagen Philippines as a more accessible and approachable brand. These were the Santana, Santana GTS, Lavida, Tiguan, and Lamando.
Particularly with the Santana compact sedan, consumers gained access to distinct characteristics and build quality of a German-made Volkswagen. With a retail price starting at only P686,000, it was definitely a steal. The Santana sedan and GTS models were the best-selling vehicles of Volkswagen Philippines in 2018, with 33 percent share of the total sales.
It is in this context that Volkswagen Philippines announced that it aims to better its 2018 sales record by at least 50 percent. With the five new models supported by after-sales services, owning a Volkswagen has never been more convenient or cost-effective. They also throwing in three-year warranties for every model, and periodic maintenance service intervals. It applies to either once a year or every 10,000 kilometers, whichever comes first.
More dealerships in the pipeline
To be able to reach more of its existing and potential customers, Volkswagen Philippines also announced the expansion of its current dealership network. From a current count of eight, they plan to have a total of 12 dealerships open within the year.
Recognizing the ever-growing market for sport utility vehicles (SUVs), the company also revealed its plans to introduce two new SUV models in the next 12 months.
Volkswagen Philippines is focused on contributing to the development of the Philippine automotive industry. It aims to get back on track to another “golden age of motoring,” and for Filipinos to enjoy a better motoring experience.
For more information on Volkswagen Philippines’ product line-up, log on to www.volkswagen.com.ph.