8 ways Toby’s Sports levels up your shopping in its new BGC store
Toby’s Sports has opened a new, innovative flagship store that highlights its long-standing commitment to elevating its retail experience to world-class standards. Located in the heart of the bustling Bonifacio Global City (BGC), the 1,000sqm, two-story space houses a premium assortment of footwear, sports apparel and equipment from the world’s best brands.
Check out all the innovative designs and technologies featured inside the brand new Toby’s Sports’ flagship store that create an experiential shopping experience:
Toby’s Sports commissioned the tandem of world-renowned German architectural firm Blocher + Blocher and Philippine-based Sonia Olivares & Associates (SSOa) to bring to life the retailer’s vision for its first flagship store. The interior design combines architectural details inspired by Manila’s raw aesthetics with larger-than-life graphics and pops of color that represent the vibrant nature of sports.
The concrete walls and metal fixtures create a modern-urban aesthetic, allowing the products displayed to take center stage. The central staircase, which features a massive lighted wall, serve as the centerpiece of store. Neon lights were also used to call out the different product categories and zones of the store.
This interactive area is a space for Toby’s Sports to host events and sports clinics. Featuring professional-grade basketball shooting machine, this zone also doubles as a basketball court where people cna hone their shooting skills. There will be regular Toby’s Shootout game in the PLAYZone where top scorers can win prizes.
An space dedicated for top sports brands to launch their products and latest innovations. It will also be used for curated installations, special VIP events, and athlete appearances.
Toby’s Custom Lab
Located on the 2nd level of the store, this zone offers apparel customization services. You can have full custom uniforms and jerseys made here through Toby’s sublimation process.
Run Signature Analysis
The flagship store offers Run Signature gait and running form analysis, from Brooks. It is a radical new approach to gait analysis that takes an in-depth look at the body’s natural running characteristics so that the store personnel can offer the ideal shoes to every customer.
The Toby’s Flagship is one of the first stores in the country to feature a highly digital experience where customers can browse the retailer’s e-commerce website, tobys.com, on large interactive walls in the store.
Shoe Showcase platforms
Using RFID technology, customers can unlock virtual content by placing a shoe on Toby’s Shoe Showcase platforms and browse all the shoes specs and features via touchscreen.
Toby’s Sports also saw the flagship store as the perfect opportunity to marry its offline and online initiatives to truly provide an immersive omnichannel experience. The store offers a Click & Collect service that allows its online consumers to pick-up their orders in the store within hours. Toby’s Sports also plans to fully equip its products with QR codes that will lead customers to a particular product’s page in its online store.
Soon, Toby’s Sports will introduce an automated locker area, where online customers can pick-up their orders 24/7, even when the store is closed, using a generated passcode that will be sent directly to the customer’s mobile phone.
The opening of the new flagship store is part of the celebration of Toby’s Sports’s 40th anniversary. Toby’s Sports now has 55 stores nationwide, with more stores in the pipeline in the coming years.