Fashion meets tech as designer John Herrera and Epson team up

Epson Philippines has partnered with renowned fashion designer John Herrera to showcase a 30-piece collection digitally printed using Epson’s next generation textile dye-sublimation transfer printers.

Fresh from his most recent award as the top designer in the 2015 London Emerging Designers (LED) Awards, Herrera showcased his Philippine Eagle-inspired collection on the runway at the Shangri-La Mall Grand Atrium on Feburary 1.

John Herrera x Epson (1)

Herrera used Epson’s SureColor F-series dye-sublimation digital textile printers, the SureColor SC-F9270 and SC-6270, to print the fabric of his latest collection.

SC-F9270_1
Epson SureColor SC-F9270

“Before, all collections by designers were done painstakingly by hand. Many of the outfits such as 3D items that are worn by the models can only be attached by hand, so what was presented on the runway cannot be worn again and again. With digital printing, the actual clothes in the collection can really be worn in real life,” said Herrera.

Herrera adopted a “no waste, no plastic” approach and puts a lot of importance on lessening wastage in his work.

John Herrera x Epson (2)

“Epson is happy to officially introduce John Herrera as the Brand Ambassador of Epson Philippines’ Commercial and Industrial Printers segment. He’s very passionate about digital textile printing which makes him a great Brand Ambassador for us to educate more people about this technology,” said Ed Bonoan, Senior General Manager and Marketing Head, Epson Philippines.

Epson’s digital textile printing technology enables designers such as Herrera to help them achieve their artistic vision. Through this innovation, designers can translate their ideas onto high quality digital textile prints driven by Epson’s PrecisionCore printhead technology. Its print nozzles deliver ultra-precise control of ink droplets for superior image sharpness.

SC-F6270_2
Epson SureColor SC-6270

“We are certain that this collaboration will help us bring our digital textile printers closer to our customers especially those in the creative industry. Digital textile printing technology will definitely inspire more designers, to make their own prints for their world-class designs. Now, designers are only limited by their imagination,” shared Pamela Albar, Department Head for Commercial and Industrial Printers, Epson Philippines.

Read more: Epson EH-TW5200 review

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