Facebook to steer clear of Apple’s app store fees with new subscription link for creators


Facebook has introduced a new program that would incentivize creators and help them circumvent Apple’s 30 percent commission on in-app transactions.

This new scheme was announced by Mark Zuckerberg, CEO of Facebook company Meta, in a post on Wednesday. Its key focus is the new subscriptions links, which will direct fans to subscribe to a creator’s exclusive content using Facebook Pay instead of the Apple Store’s in-app purchases.

“As we build for the metaverse, we’re focused on unlocking opportunities for creators to make money from their work,” Zuckerberg said. “The 30 percent fees that Apple takes on transactions make it harder to do that, so we’re updating our Subscriptions product so now creators can earn more.”

“When people subscribe using this link, creators will keep all the money they earn (minus taxes),” Zuckerberg added.

According to a report by Engadget, Zuckerberg has had a long-running feud with Apple, which includes the issue of the so-called “App Store tax.”


As part of its new program giving creators “more ownership of their audience,” the social media network will no longer collect a cut of subscriptions transactions until 2023.

Facebook will also begin giving creators access to download their own subscriber list, plus a bonus between $5 and $20 for every new subscriber they add, regardless of where these subscribers pay their fees.

Facebook said the program is “invite-only in all 27 markets where the subscriptions feature is available to creators,” noting that it will expand to other regions “in the coming months.”

Read more: Facebook Inc. is now Meta: What does this mean?


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