Facebook made the announcement of its new Philippine headquarters last April 21, with the vision of strengthening ties and investment in the country and the region. This move was stirred by the increased support and number of social media and Facebook users in the country. According to the Global World Index, as of 2015, the Philippines ranks among the world’s largest number of social media users with 49 million Facebook users. Additionally, the Global World Index reported that 44 million of these users access the app through their mobile devices. Dan Neary, Facebook Vice President for Asia Pacific backed this, saying 91 percent of internet users in the Philippines are already on Facebook. Neary even notes a shift in the Filipino’s primary source of entertainment. “Filipinos are now spending more time on Facebook and Instagram than they are watching TV,” he said. Facebook Managing Director for Southeast Asia Kenneth Bishop, meanwhile, welcomed this new milestone for the the company and the Philippines. “Today marks a new milestone for Facebook in the Philippines and we are committed to driving innovation that helps Filipinos and businesses connect in more meaningful ways,” Bishop said. Alongside the announcement of a new office, Facebook also formally introduced the newest Facebook Philippines Head, Digs Dimagiba. Dimagiba has been a business leader for 18 years, with experience spanning across Asia. He was the mobile business director for Samsung Electronics in the Philippines, and has also held leadership positions at Unilever. “The Philippines is a country that has seen a tremendous growth in connectivity in recent years, creating one of the worlds’ most highly engaged online populations,” Dimagiba said. “I’m excited to lead the dynamic Facebook team in Manila, and to help our partners innovate and achieve their business goals.” Facebook kept mum about the exact location of the local office as well as the size of its new team.