Classical horology meets smart technology

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At the launch of the its new boutique at the ground floor of The Podium, luxury Swiss watchmaker Frederique Constant unveiled the world’s first 3.0 watch, the Hybrid Manufacture. Designed in keeping with classical watchmaking principles and updated with innovative 21st century techniques, the Hybrid Manufacture combines the traditional automatic mechanical movement with the digital functionality of a smartwatch.

The Hybrid Manufacture features activity tracking, sleep monitoring, dynamic coaching, and world timer, as well as a new diagnostic tool called Calibre Analytics. This measures and analyzes parameters of the movement’s performance and health, which includes rate, amplitude and beat error of the watch. All information can be controlled and accessed via the accompanying smartphone app.

There will be four versions of this timepiece, one of which is a limited edition with a run of just 888 pieces worldwide. Every Hybrid Manufacture comes with its own automatic winder, which serves as a storage box that winds your watch and at the same time charges the battery for its smart functions.

Williams Besse, international sales director, and Rainier Jacinto, marketing manager for Frederique Constant Philippines led the official ribbon cutting at the new store. Special guests Christian Mathay (AVP-SM Premier Malls), Mandaluyong Mayor Carmelita Abalos, Swiss Ambassador Andrea Reichlin, LJ Reyes, James Deakin, and Rocco Nacino, joined the ribbon cutting ceremony.

To find out more about this luxury Swiss timepiece maker, visit Frederique Constant’s newest boutique at the ground level of The Podium, or log on to tempus.com.ph.

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