Hollywood actor and “Captain America” Chris Evans has been unveiled as the newest ambassador of Smart Communications.
Evans will be the face of the telco’s “Live Smarter for a Better World” 2021 campaign.
Evans’ first Smart TVC is helmed by German-born director Pascal Heiduk, who has worked with the likes of Hugh Jackman and Lewis Hamilton and has done commercial film work for renowned brands.
“We’re truly honored to collaborate with Chris on this project. He captivated the world for being a hero not just in film but also in real life by using his influence to help shape a better world for all,” said Jane J. Basas, senior vice president and head of consumer wireless business at Smart, in a statement.
“By lending his star power and appeal to support our campaign, we hope to inspire more people to bring out the hero within them and unleash their own power to help change the world—one positive action at a time,” Basas added.
According to Smart, its “Live Smarter for a Better World” campaign aims to inspire people to commit to sustainable actions with lasting, positive impact to society.
“There’s nothing like the current challenges the world is facing to make us all realize that we are all interconnected, and that our personal actions have broader impact. Through our ‘Live Smarter for a Better World’ initiative, it is our aim to create that spark in everyone to help change the world for the better rather than just settling for ‘good’,” said Alfredo S. Panlilio, Smart Communications president and CEO, in a statement.