CHERRY, the proudly Pinoy brand that started with Cherry Mobile more than a decade ago, celebrates 11 years of partnership with its brand ambassador Kim Chiu.
The actress was launched as Cherry Mobile ambassador in July 2010 along with the launch of the Cherry Mobile X90 Blush.
Kim fondly recalls her first product shoot for CHERRY. “The shoot has got to be one of my favorite memories—if we’re talking about the beginning of my journey with Cherry Mobile. I remember how giddy I was upon seeing my unique wardrobe for the shoot and finally getting a hold of the X90 which was dubbed as ‘my Kikay phone.’ It was so cute.”
Over the years, Kim evolved into a versatile artist and fashionista. “I am rather adventurous when it comes to clothing—one day you’d see me wearing jeans and a simple white tee, then a sparkly top and studded boots the next. I think that’s what CHERRY and I have in common, we’re not afraid to explore and go beyond our limits,” shares Kim.
Like Kim, the past 11 years had also been prolific for CHERRY. From introducing itself to the Filipino market with only four mobile phones to showcase, CHERRY has now progressed with five brands under its belt: Cherry Mobile, Cherry Home, Cherry Prepaid, Cherryroam, and Cherry Pet.
“My and CHERRY’s evolution is multifaceted, and it is humbling that we have witnessed all this together. I am extremely proud of my CHERRY family for becoming an established brand and now being able to offer an array of products. It feels fulfilling, thinking that we’ve both already gone a long way,” says Kim.