Celebrate K-pop culture at SM Megamall


Can’t get enough of Korean pop culture? If you happen to be in the area, drop by SM Megamall and check out the K-Fest at the Mega Fashion Hall until July 18.

Experience Korean culture through food and beauty products available at the K-Bazaar. Inspired by the Myeongdong Shopping District in Seoul, the bazaar showcases favorite Korean beauty brands including A’peiu, Banila Co, Esfolio, Face Republic, Innisfree, Laneige, Leaders, and Nature Republic.

Meanwhile, the Line Friends Collection pop-up store features BT21 and Brown & Friends merchandise such as figures, hair brush, sling bag, and bag charms. 

Get a taste of Korea at SM Markets, where Korean food products such as instant ramen, hot pepper paste, soju, and Korean BBQ sauce are available.

Mall-goers can also get a chance to win exciting prizes from video streaming app Viu Philippines when you scan the QR code and take a selfie with the standees of South Korean heartthrobs Lee Do Hyun, Cha Eun Woo, Park Bo Gum, Park Seo Joon, and Gong Yoo, or their favorite couple from popular Korean TV series such as Love in the Moonlight, What’s Wrong with Secretary Kim?, and Goblin

K-Fest is one of the many exciting activities at SM Megamall. For more information, follow SM Megamall’s official social media accounts on Facebook, Twitter, and Instagram.


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