Carmudi has recently tapped the Philippine automotive scene in providing buyers, sellers, and car dealers an opportunity to experience safe and convenient online transaction. “Having the most number of listings is not the main thing that defines Carmudi.com.ph and Carmudi in general. We look on the quality of listings and value of proposition that we offer both buyers and sellers of vehicles that defines us,” said Subir Lohani, managing director of Carmudi Philippines, Carmudi Philippines—through its website www.carmudi.com.ph—has been generating positive leads for potential car buyers and sellers in the country since it started January 2014. The website currently has close to 25,000 vehicles in its inventory spanning from cars, motorcycles and commercial vehicles; brand new or used. “We envision Carmudi Philippines to become a complete one-stop shop for anything vehicle related such as loans, finding an auto repair shop, tips and tricks for your car, and more. Cars are essentially a lifestyle product. Whether it be the brand, model, make, or color, it tells about your individual personality so Carmudi must also evolve into a lifestyle product which we are in process of doing,” Lohani explained. Lohani cites Carmudi’s search functionality as “one of the most important things that differentiates [the site] from the traditional classifieds and online general classifieds.” The company prides itself on how both buyers and sellers will experience customer satisfaction by looking on the complete data list of each vehicle from multiple pictures, descriptions, identifications, and even on the details of map of dealership. “Being online and having a mobile app has a definite advantage as prospective buyers of vehicles can quickly search with a few swipes of a screen on the go anytime they have a few minutes. Furthermore, once the user sees a vehicle that they are interested in, they can directly SMS, email, or call the dealer directly through our online and mobile platforms, which improves efficiency in the overall process,” added Lohani. Globally, Carmudi has 250,000 up-to-date listings, 9,000 of which are vehicle dealers. Through Carmudi.com.ph, individual vehicle owners can list their vehicles on the platform, while professional sellers can list their vehicles through the platform and receive professional support on how to present themselves and their offerings. Carmudi was originally founded in Berlin, Germany in 2013 under the Rocket Internet Group, who also ventures company such as Zalora, Easy Taxi, Lazada, PricePanda, Lamido, Lamudi, and Tripda.